B2B lending platform specializing in motorcycle financing, offering streamlined financing solutions for dealers and buyers.
Head of Product Design | 12 months
Project Overview
Full brand refresh & repositioning
Website redesign & development
Lead generation & funnel optimization
Marketing automation & CRM
Business intelligence dashboards
Project Overview
Speed Leasing needed a comprehensive digital transformation to improve its market positioning, lead generation, and operational efficiency. I led the rebranding effort, modernizing the company’s visual identity and messaging to better resonate with dealers and customers. The website was redesigned with a focus on CRO and UX/UI improvements, enhancing the user journey and increasing conversions.
Beyond digital improvements, I implemented marketing automation to optimize the sales funnel and integrated BI dashboards to track key performance metrics. I also developed sales scripts, marketing collateral, and creative assets, acting as an embedded creative resource to support business growth. Additionally, I introduced operational tools to enhance team communication, workflow efficiency, and knowledge sharing.
Key Achievements
Achieved record deal volume, helping Speed Leasing become cash positive Successfully rebranded the company to improve positioning and market trust Increased lead generation and conversions by optimizing UX/UI and sales funnels Designed and launched a high-performing website, improving engagement and usability Developed BI dashboards, enabling real-time performance tracking and strategic adjustments Implemented marketing automation, streamlining lead nurturing and follow-ups Created sales scripts and marketing collateral, enhancing the effectiveness of the sales team Introduced operational tools, improving internal communication and efficiency
