A real estate platform that provides homeowners with an upfront cash bonus in exchange for exclusive rights to represent them as their selling agent when they decide to sell.
Head of Product Design | 6 months
Deliverables
Brand development
Info architecture & logic
Website design & development
Conversion rate optimization (CRO)
Lead generation strategy & funnel optimization
Marketing automation & email strategy
Project Overview
As a new company, KeyPad needed a full-scale brand development and digital presence strategy from the ground up. I led the creation of their brand identity, including logo design, visual style, and messaging, ensuring a strong and compelling market position.
We then designed and built a high-converting website that clearly communicated KeyPad’s value proposition while optimizing the user experience to drive lead generation. Additionally, we developed a customer dashboard for transparency and user engagement, implemented marketing automation to nurture leads, and built business intelligence dashboards to track performance and improve decision-making.
Key Achievements
Established KeyPad’s brand identity from the ground up, including logo, visual design, and messaging. Designed and launched a highly optimized website, driving strong early adoption and engagement. Increased lead conversion rates by streamlining UX and refining the customer funnel. Developed a customer dashboard to enhance user experience and transparency Implemented marketing automation, improving customer retention and follow-ups. Created business intelligence dashboards, providing real-time insights for better strategy execution.
