Leve2 connects EV owners with certified technicians for Level 2 charger installations with seamless financing.
Head of Product Design | 6 months
Deliverables
Brand Development
New Website App
Optimized User Journey
Project Overview
As the Head of Product Design for Leve2, I led the end-to-end design and strategy for the platform, ensuring a seamless experience for both EV owners and contractors. My work focused on optimizing the user journey—simplifying the onboarding process, integrating a financing pre-approval system, and refining contractor matching for faster conversions.
I collaborated closely with developers, marketers, and stakeholders to build a scalable platform that not only improved usability but also enhanced lead qualification and retention. Through data-driven UX decisions, branding enhancements, and process automation, Leve2 became a high-performing tool that bridged the gap between EV adoption and installation accessibility.
Key Achievements
Generated Over 5,800 High-Quality Leads – Successfully optimized the lead capture system, significantly increasing user engagement and conversions.
Implemented Automated Email Workflows – Designed and deployed strategic email automation to nurture leads, improve retention, and drive conversions.
Facilitated Over $500K in EV Charger Financing – Streamlined the financing process, making home charger installations more accessible and increasing overall platform adoption.
