Great leadership is about fostering collaboration, setting a clear vision, and empowering teams to deliver their best work. I have led multidisciplinary teams of designers, developers, and marketers, ensuring alignment between creative direction and business objectives. By balancing strategic oversight with hands-on execution, I help teams push creative boundaries while maintaining efficiency and focus.
My leadership approach is rooted in clear communication, structured processes, and an ability to navigate complex challenges, ensuring that every project meets high standards of quality and innovation.
Product Roadmaps
A well-structured roadmap transforms ideas into actionable, high-impact products. I specialize in defining clear project scopes, prioritizing initiatives, and aligning teams to deliver results on time and within budget.
My experience spans launching new digital platforms, optimizing existing products, and integrating emerging technologies to enhance user experiences. By breaking down complex projects into manageable phases and continuously iterating based on data and feedback, I ensure that products evolve strategically while meeting both user needs and business goals.
Website and App Design
I design digital experiences that are not only visually compelling but also highly functional and optimized for performance. With deep expertise in UI/UX design, conversion rate optimization (CRO), and digital branding, I create seamless, intuitive interfaces that drive engagement and revenue.
My work spans e-commerce platforms, booking systems, and mobile apps, ensuring users have a frictionless experience from start to finish. By applying a user-centric approach, backed by data and behavioral insights, I develop products that are both aesthetically refined and strategically designed to achieve measurable success.
User Journey Optimization
Understanding how users interact with digital platforms is key to driving engagement and conversion. I specialize in mapping and refining user journeys to eliminate friction, increase retention, and enhance the overall experience. By leveraging analytics, A/B testing, and behavioral insights, I identify pain points and implement strategic improvements that maximize efficiency and satisfaction.
My expertise extends across e-commerce, customer acquisition funnels, and loyalty programs, ensuring that every interaction is optimized for both user delight and business growth.
Collaborative Communication
Effective product development requires seamless collaboration between designers, developers, marketers, and stakeholders. I excel at translating complex ideas into clear, actionable insights that align teams and keep projects moving forward. Whether working with executives on strategic planning or developers on technical execution, I ensure that communication flows smoothly and expectations are clearly defined.
My ability to bridge gaps between technical and non-technical teams has been instrumental in delivering high-performing digital products while maintaining efficiency and alignment.
Strategy and Innovation
I thrive on solving complex challenges through creativity, strategic thinking, and the smart integration of emerging technologies. A strong advocate for AI, I leverage automation and machine learning tools to streamline workflows, enhance decision-making, and optimize digital experiences. Whether refining existing platforms, integrating new technologies, or reimagining digital ecosystems,
I bring a forward-thinking approach that balances data-driven insights with intuitive design. As I explore fields like XR (VR & AR), I am excited to apply AI-driven solutions to create more immersive, intelligent, and efficient digital experiences.
Strategy
UX Design
Interactive Design
App design
Analytics
3D Rendering
UX Design
Webflow
App design
No-code development
Information Architecture
User Research
Prototyping
Creative thinking
Workshops
3D Design
No-code development
Web design
Creative thinking
Workshops
LATEST WORK
Revamping Genoa CFC’s Digital Ecosystem: A UX-Driven Growth Strategy
Head of Product Design | 18 months
New E-Commerce Website
New Mobile App
MyGenoa Portal
Single Sign On (SSO)
Project Overview
I led the digital evolution of Genoa CFC, one of Italy’s oldest and most historic football clubs, enhancing its digital ecosystem to better engage fans and drive revenue.
Through continuous UX improvements and strategic digital initiatives, I helped modernize the club’s online presence, strengthening its connection with supporters and maximizing digital performance.
Key Achievements
300% increase in digital performance (website traffic, engagement, and transactions) 100%+ growth in e-commerce sales compared to the previous season
Successfully launched a new mobile app to enhance fan engagement
Developed and integrated a rewards program, incentivizing user interaction
Implemented SSO to unify access across digital platforms
Optimized CRO and UX/UI, improving conversions and fan experiences
Streamlined vendor workflows and digital operations for better efficiency
I’m a Product Designer with 15+ years of experience in UI/UX, branding, multimedia design, and product strategy—creating intuitive, high-performing digital experiences across industries like sports, aviation, fintech, and e-commerce. I specialize in user-centered design, CRO, and AI-driven automation, helping businesses optimize engagement and revenue.
15
Years
100+
Projects
07
Native Apps
30+
e-Commerce
🔍 Open to opportunities in XR, digital innovation, and product design, where I can leverage my expertise in crafting seamless user journeys and scalable design systems.
Patrick is an a-list partner and collaborator. He anticipates team and project needs and goes above and beyond to deliver exceptional work. Working with him for 4+ years has been a privilege and I certainly hope our paths cross again!
Yamila Gottig
Performance Director in PE
Patrick was an exceptional Head of Product Design who made a significant impact across our portfolio companies in the entertainment and aviation sectors. He led key digital transformation efforts, drove UX optimization focused on conversion rate optimization, and was instrumental in the back-end development of our e-commerce platforms.
Davide De Masi
Growth Operator & CMO
As Brand Manager of Genoa CFC I have been fortunate to work with Patrick for over a year. He helps us and has helped us evolve our digital ecosystem, offering high-level solutions of the best standards for the football and entertainment sector. I consider him a very competent professional and a highly reliable person.
Jacopo Pulcini
Brand & Marketing Manager presso Genoa CFC
I highly recommend Patrick for his outstanding work in designing and creating the websites for Senior Capital and EERFC. His expertise, creativity, and attention to detail brought our vision to life. Patrick's professionalism and commitment to quality made the entire process seamless and efficient.
Robbert Mulder
Asset Origination & Financing
Patrick is a delight to work with. He is a truly talented UX/UI designer and works hard to create designs that are beautiful and delightful to use. He is a real team player who is always looking for opportunities to support others on his team, even when he's busy. He always asks insightful questions and makes sure to deliver solutions that meet and then exceed the clients' needs. It's a pleasure to work alongside Patrick.
Rachel Gonzales Greene
Director, Consumer Marketing
I have been lucky enough to have worked with Patrick on several projects involving two growing brands and developed multiple websites, logos, promotional merchandise and many more things. I and always am impressed with Patrick’s creative ideas and fast, reliable turnaround and professionalism. Keep up the good work!!
Josh Rothman
COO
Let's Connect
Interested in collaborating or discussing new opportunities?